Esports Gear Limited ("Esports Gear," "we," "us," or "our") is committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This Privacy, Cookie, and GDPR Policy outlines how we collect, use, disclose, and protect the personal information you provide to us when you visit our website, www.esportsgear.uk ("Website"), and when you interact with us through other means.

By accessing or using our Website, you consent to the terms of this Privacy and GDPR Policy and the processing of your personal information in accordance with this Policy.

1. Information We Collect:

We may collect personal information about you directly from you or automatically when you use our Website. The types of personal information we collect may include:

• Contact information (e.g., name, email address, phone number).
• Account registration information (e.g., username, password).
• Payment information (e.g., credit card details, billing address).
• Shipping information (e.g., delivery address).
• Communication preferences.
• Information you provide when you interact with us through social media platforms.
• Technical information collected through cookies and similar technologies (e.g., IP address, browser type, device identifiers). 

2. How We Use Your Information:

We may use the personal information we collect for the following purposes:

• To process and fulfill your orders and provide customer support.
• To communicate with you about your orders, inquiries, and promotional offers.
• To personalize and improve your experience on our Website.
• To detect and prevent fraud and unauthorized activities.
• To send you marketing communications, including email newsletters, about our products, promotions, and events. We will only send you such communications where you have provided your consent or where we have a legitimate interest in doing so. You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in the emails or by contacting us directly.

3. Social Media Cookies:

Our Website may use social media cookies to enable you to share content on social media platforms or engage with our social media accounts. These cookies may be set by the social media platform through our Website and allow the platform to track your browsing activity. Please review the privacy policies of these social media platforms for more information about how they use and process your personal information.

4. Disclosure of Your Information:

We may share your personal information with third parties for the following purposes:

• With service providers who assist us in operating our Website, processing payments, and fulfilling orders.
• With our business partners for marketing and promotional purposes, where you have provided consent.
• With law enforcement authorities or other government officials, when required by law or to protect our legal rights.
• In connection with a merger, acquisition, or sale of assets, where your personal information may be transferred to a third party.

5. Your Rights:

You have certain rights regarding your personal information under the GDPR, including the right to access, correct, delete, or restrict the processing of your personal information. You also have the right to object to the processing of your personal information for direct marketing purposes.

6. Data Security:

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

7. Cookies:

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information ( http://www.google.com/privacy.html ).

Tracking 'Pixels' for social platforms such as Facebook, Instagram, and Twitter may also be used.

8. Updates to this Policy:

We may update this Privacy, Cookie & GDPR Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Policy on our Website or by other appropriate means.

9. Shortened URLs on Social Media:

Esports Gear Limited may utilize shortened URLs in our social media posts to track engagement and measure the effectiveness of our social media campaigns. These shortened URLs may redirect you to specific pages on our Website or other online content relevant to the social media post.

When you click on a shortened URL shared by us on social media platforms, we may collect information such as the source of the click, the browser type, and the device used. This information helps us analyze the performance of our social media content and improve our marketing efforts.

Please note that when you click on a shortened URL, you may be directed to a different website or online platform. We encourage you to review the privacy policies of these websites or platforms as they may have different data collection and processing practices.

Esports Gear Limited is not responsible for the privacy practices or the content of third-party websites or platforms linked through shortened URLs shared on our social media channels.

10. Contact Us:

If you have any questions or concerns about this Privacy and GDPR Policy or our data practices, please contact us at customercare@esportsgear.uk.

Thank you for trusting Esports Gear Limited with your personal information.