Our Story

It all started with two gamers and a vision to break down the barriers between gamers and retailers.

We’re gamers ourselves. We knew how hard it was to find high quality, enthusiast-grade gaming hardware, coupled with expert knowledge and genuinely kick-ass customer service, without breaking the bank.

We’re not kidding ourselves, we know Jeff Bezos is taking over the world and that there’s a tonne of big online retailers out there selling gaming gear. But let's face it, most of them also sell TVs, toasters and washing machines too… They don't live and breathe enthusiast gaming hardware. Their service, support and technical knowledge is *cough* questionable. They're box shifters, not gamers like you and me. It’s as simple as that.

We decided enough was enough. In 2017, our founders Mark and Mike put their combined 30+ years of experience within the gaming scene and the retail industry to work to change the status quo; Esports Gear was born.

We want to work in partnership with the UK gaming scene, help support grassroots talent and help you thrive and build a career from gaming.

Building something bigger than ourselves is a slow process. It's not easy, but we've got your back because you've got ours. We’re building an enthusiast hardware community from scratch and attracting top gaming brands from around the world to come to the UK and partner with us and bring you fresh new gear.

We can’t thank you enough for supporting our journey — it’s been a hell of a ride so far, and we’re just getting started.

Still not sold? Check out our more reasons why you should choose us for your next upgrade.

19 YRS

Gaming XP

17 YRS

Retail XP


Major Partner

1000s OF

Gamers Geared


NOV 2017

It’s alive!

After months of caffeine fuelled late nights and weekends, as well as keeping on top of our day jobs, we officially launch the Esports Gear 1.0 website and our brand to the world!

EARLY 2018

Officially partnered with top brands

After lots of meetings and calls, we were accredited UK partners with some of the world’s best gaming brands: SteelSeries, ZOWIE, Razer, Cooler Master, AKRacing, ASUS and more. 100s more products added to our catalogue.

JUN 2018

Crowned as the UK Exclusive ZOWIE Special Edition partner

This was a major achievement for us as a startup, being the only retailer within the UK to have the exclusive rights to ZOWIE’s Special Edition gaming gear; being the preferred partner over major UK big-box retailers.

JUL 2018

Attended our first esports event: VSFighting Tekken World Tour

No messing around! We promised to get in front of the UK gaming community and we did it as soon as we could at VSFighting in Birmingham, showcasing our gaming monitors in partnership with BenQ.

AUG 2018

Attended Insomnia 63

A great weekend of meetings and catching up with our partners and community - while getting in some essential BYOC and taking part in the SteelSeries PUBG tournament (would be rude not to).

SEP 2018

FACEIT CSGO Major retail partnership with ZOWIE

Still on a high from the previous events, we’re straight back into action. Planning and helping to execute an awesome gaming experience for esports fans at the Wembley Arena for the UK’s first-ever CSGO Major. Incredible scenes!

NOV 2019

Esports Gear 2.0 website launch

You asked, we listened! After an incredible first year in business, we spoke to thousands of you face-to-face, on Discord, in-game, on social media and through email, gaining valuable insight into what you want from a gaming retailer. We put your feedback into action, deciding to revamp our website and improve our systems (best. decision. ever) <3

FEB 2020

Partnership with Proj3ct

We partnered with popular up-and-coming streamer, Proj3ct. Creating partnerships with some of our key brands and helping upgrade his setup.


Partners, partners, partners!

Despite the pandemic, we went full steam ahead and officially launched with Ducky, Glorious, Vortex, Cougar, Tai-Hao, Tecware and more top brands. 100s more products added due to popular demand.


The EG fam grows

As we continue to grow from strength to strength, the fam gets bigger and we add more team members…


Level up your knowledge!

Introducing the new Tech Explained section, detailing everything you need to know about the crucial features of your setup.

See more...


Blogs & Guides!

Hard at it again, our stylists and hackers knock up our Blogs & Guides section, helping us bring our knowledge and opinions on all Esports matters to the community.

Back to the beginning