Our Story

It all started with two gamers and a vision to break down the barriers between gamers and retailers.

We’re gamers ourselves. We knew how hard it was to find high quality, enthusiast-grade gaming hardware, coupled with expert knowledge and genuinely kick-ass customer service, without breaking the bank.

We’re not kidding ourselves, we know Jeff Bezos is taking over the world and that there’s a tonne of big online retailers out there selling gaming gear. But let's face it, most of them also sell TVs, toasters and washing machines too… They don't live and breathe enthusiast gaming hardware. Their service, support and technical knowledge is *cough* questionable. They're box shifters, not gamers like you and me. It’s as simple as that.

We decided enough was enough. In 2017, our founders Mark and Mike put their combined 30+ years of experience within the gaming scene and the retail industry to work to change the status quo; Esports Gear was born.

We want to work in partnership with the UK gaming scene, help support grassroots talent and help you thrive and build a career from gaming.

Building something bigger than ourselves is a slow process. It's not easy, but we've got your back because you've got ours. We’re building an enthusiast hardware community from scratch and attracting top gaming brands from around the world to come to the UK and partner with us and bring you fresh new gear.

We can’t thank you enough for supporting our journey — it’s been a hell of a ride so far, and we’re just getting started.

Still not sold? Check out our more reasons why you should choose us for your next upgrade.

19 YRS

Gaming XP

17 YRS

Retail XP


Major Partner

1000s OF

Gamers Geared


NOV 2017

It’s alive!

After months of caffeine fuelled late nights and weekends, as well as keeping on top of our day jobs, we officially launch EG to the world!

EARLY 2018

Officially partnered with top brands

After lots of meetings and calls, we were accredited UK partners with some of the world’s best gaming brands.

JUN 2018

Crowned as the UK Exclusive ZOWIE Special Edition partner

A major achievement for us as a startup. We were the only retailer in the UK to have the exclusive rights to ZOWIE’s Special Edition gaming gear.

JUL 2018

Attended our first esports event: VSFighting Tekken World Tour

No messing around! We promised to get in front of the UK gaming community and we did it as soon as we could at VSFighting in Birmingham.

AUG 2018

Attended Insomnia 63

A great weekend of meetings and catching up with our partners and community - while getting in some essential BYOC and taking part in the SteelSeries PUBG tournament.

SEP 2018

FACEIT CSGO Major retail partnership with ZOWIE

Still on a high from the previous events, we’re straight back into action. Planning and helping execute an awesome gaming experience for esports fans at the Wembley Arena for the UK’s first-ever CSGO Major. Incredible scenes!

NOV 2019

Esports Gear 2.0 website launch

You asked, we listened! After an incredible first year, we spoke to thousands of you face-to-face, on Discord, in-game, and on social media. We put your feedback into action, revamping our website and improving our systems.

FEB 2020

Partnership with Proj3ct

We partnered with popular up-and-coming streamer, Proj3ct. Creating partnerships with some of our key brands and helping upgrade his setup.


Partners, partners, partners!

Despite the pandemic, we went HAM and launched with Ducky, Glorious, Vortex, Cougar, Tai-Hao, Tecware and more top brands.


The EG fam grows

As we continue to grow from strength to strength, the fam gets bigger and we add more team members…


Level up your knowledge!

Introducing the new Tech Explained section, detailing everything you need to know about the crucial features of your setup.

See more...


Blogs & Guides!

Hard at it again, our stylists and hackers knock up our Blogs & Guides section, helping us bring our knowledge and opinions on all Esports matters to the community.


Accredited as a Living Wage Employer

Proudly approved by the Living Wage organisation, making the promise and commitment to all our staff that they will earn a real living wage they can live on.


Launch of Community Section

A short sentence describing the milestone


Can I have some more please?

More brands.. pulsar, lethal, SOKU etc


Building Blocks...

Upgrading infrasture for warehousing and expanding the marketing team.

Start from the beginning